You know how it seems that pretty much everyone in Hollywood has replaced their tops with bodysuits? There’s one brand to credit for the craze — but until recently, you couldn’t get your hands on the piece that started it all. But (cue up your credit cards) they’re bringing it back, and you’re the first to know about it.
FameFlynet; PHAM/AKM-GSI; Courtesy Candice Swanepo
Reformation (you know the brand from that other piece they made that every celeb wore this summer) ordinarily is “one and done” with its pieces: founder and designer Yael Aflalo told PEOPLE her label produces a limited run of each design, and if you aren’t savvy enough to grab the “It” piece of the season right away, you’re going to miss out on all the Instagram potential. So when the “Avalon” bodysuit flew off the shelves in a few days, the FOMO was real for many of Ref’s best customers. (Of course, big brand fans including above, from left, Emily Ratajkowski, Vanessa Hudgens, Candice Swanepoel and Bella Hadid managed to get their hands on one in time.)
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But while Aflalo wants to stay true to her business model, she knows that there are some things — like the “Avalon” — that just require a second run. “We don’t want people who buy Reformation clothes to walk around and be like everyone is wearing my same top. There is a lot of integrity involved with it in the sense of we want our clothes to be special no matter how big we are,” she explains. But, “I think we made, I don’t know, between 6,000 and 8,000 of the [bodysuits] and when we stopped making them we still had 10,000 people on the wait list.”
Courtesy Reformation
If you were one of the many on the wait list who feels, like Ratajkowski, that “Reformation understands women and how to make a woman look sexy, but still effortless — this piece really works on everyone,” then you’re in luck. The brand is reissuing it in velvet today for $78 (the sale goes live at 1pm PST!), in black, emerald and navy, meaning you have about 30 seconds to grab all three colors for holiday before they sell out again.
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Are you going to grab one of the reissued bodysuits?
— Alex Apatoff
Follow @nicefunalex
